We wanted to promote the movie Jurassic World, while staying aligned with their existing theme: The park is real.
Insight:
People who witness traumatic events are affected mentally. This applies to films as well.
Idea:
We address our own, new version of PTSD. PTDD (Post-traumatic Dinosaur Disorder).
Partner in crime: Will Stiefel
Grocery store stunt/Eggs that might terrify you:
We will sell a limited quantity of "Velociraptor Eggs" at grocery stores.
