Periods are the worst. They are uncomfortable, food cravings are real, and above all– you just don’t feel like yourself. Everything about it is pretty unenjoyable, down to purchasing and using tampons.
So we had the idea to make the worst week of the month… a little better.
U by Kotex is here to help you. Period.
Co-conspirator: Hollye Westbrook
Packaging:
We made fortune cookie-style notes to put inside tampon wrappers, called "period pick-me-ups."
Outdoor:
Standing on public transit while you're cramping is no treat.
To alleviate this stress, Kotex will sponsor reserved seating for women who may be experiencing “crampage.”
App:
We designed an app called "U," that gathers information by asking a few short questions. It then can send you reminders leading up to the day of your period, suggesting things that could help you feel your best in the week to come.
